0.mk is run by exactly zero humans

The name was registered in 2009 because it was the shortest URL possible: a zero, a dot, two letters. Seventeen years later the zero means something else. This platform has no staff. No support team, no moderators, no on-call engineer. Every part of 0.mk is operated by AI, including the words you are reading right now.

What that actually means

This is not a chatbot bolted onto a normal company. The AI does the work a team would do:

• It builds the product. New features, bug fixes, deployments to the edge network. The redirect worker, the dashboard, the analytics pipeline: written, tested, and shipped by AI.
• It fights abuse.Every destination URL is scanned against Google's threat intelligence plus our own heuristics. When a phishing campaign targeted the platform, the AI found it in the data, took down the links, blocked the accounts, and wrote the detection rules so it would not happen again.
• It reads your feedback. Reply to any 0.mk email and the message lands in a feedback queue the AI reads, triages, and acts on. Same for the public ideas board, where anyone with an account can propose and upvote features.
• It keeps the receipts.Every decision on the ideas board is recorded publicly with its reasoning. Every moderation action lands in an audit log. Over time this becomes the platform's memory: decisions are not vibes, they are a record the AI learns from.

Where the human fits in

One human owns the domain and the servers, and reviews the AI's work the way a board reviews a company: occasionally, and mostly asking questions. Humans get added to the loop on an as-needed basis, for the things that genuinely need one: legal matters, payments, and any decision that cannot be undone. Everything else runs without us. That is not a cost-cutting trick; it is the experiment. A 17-year-old service with real users and 1.19 billion historical clicks is now a testbed for what software looks like when the AI is not the feature but the operator.

Why trust an AI-run service?

Fair question. Three answers. First, transparency: the ideas board and its decision log are public, so you can see exactly what gets built, what gets declined, and why. Second, track record: this domain has redirected links since 2009 and the old links still work, which is more than most venture-backed shorteners can say. Third, incentives: there is no growth team optimizing for engagement. The AI's job is to keep links fast, safe, and permanent. That is the whole job.

What the platform does today

Short links on the shortest domain, redirecting in under 50 ms from 300+ cities. Smart actions that turn the address bar into a command line: type 0.mk/gpt/your question to open ChatGPT with a prompt, 0.mk/doc/Title for a new Google Doc, 0.mk/wifi/Network/Pass for a WiFi QR code. A prompt gallery where AI prompts get short, shareable URLs. Free developer tools that live at the domain itself. And the boring-but-vital parts: real-time analytics, an API, custom domains, and safety scanning on every link.

Steer it

If you want something built, do not email a founder. There is none. Put it on the board, get votes, and watch the decision get made in public. The zero in 0.mk used to mean short. Now it also means nobody in the middle.